ATP digital media channels enjoyed record-setting engagement with tennis fans in January, buoyed by the success of the inaugural ATP Cup, compelling storylines at ATP 250 tournaments and a dramatic Australian Open.

Interactions on ATP social media channels hit an all-time high in January. From 1 January through the end of the Australian Open on 2 February, ATP digital platforms received unprecedented levels of engagement:

  • ATP social media channels attracted record monthly interactions on Facebook (2.39m) and Instagram (11.5m);
  • Video views on Instagram alone reached a monthly record of 29.8m;
  • ATP social media channels gained 130,000 new followers;
  • A total of 192m video views were recorded across ATP and TennisTV social media channels. The channels also combined to register 788m impressions and 25.8m interactions.
  • The ATP Cup in Brisbane, Perth and Sydney fulfilled its promise to jumpstart the season by captivating fans with absorbing narratives, including Australia’s run to the semi-finals and a showdown between the game’s two top-ranked players, Rafael Nadal and Novak Djokovic, in a dramatic final between Team Serbia and Team Spain in Sydney.

    The 22-year-old Russian Andrey Rublev garnered headlines by becoming the first player since 2004 to start the season with back-to-back titles in Doha and first-year event in Adelaide. And 21-year-old Frenchman Ugo Humbert provided a glimpse into the future with his maiden title in Auckland.

    At the Australian Open, myriad five-set thrillers, including Novak Djokovic’s win in the title match over Dominic Thiem, who defeated Nadal in an epic quarter-final, punctuated a riveting fortnight.

    Some of the most popular content on social media during this period included:

    Exclusive access to the Team Australia locker room
    Nadal vs. Djokovic in the ATP Cup final
    Thiem/Zverev embrace at the Australian Open

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